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Software
CRM: Thinking Outside The OTS Software Box | Defined Ventures, Inc.
In the business world, there’s a common misconception that off-the-shelf (OTS) customer relationship management (CRM) software is basic, cookie cutter, and only suitable for the most trivial of needs. This stems from a pervasive idea that managing customer relationships is simple and straightforward for businesses, too. Neither of these opinions really represents reality. Getting to...
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