Building or managing your own website? Here are our recommendations for WordPress plugins that are universally helpful, no matter what your industry is. YOAST SEO What it does Yoast’s SEO plugin allows users to easily optimize their webpages. Easily edit meta and title tags, image information, and desired keywords all in one place. Yoast SEO...Read More
The biggest mistake small businesses make is thinking like a small business. WHAT IS STRATEGIC PLANNING? You may have heard the term floating around, but what exactly does it mean? Strategic planning is making thoughtful, organized decisions that ensure a business’ success at a growing rate. Strategic planning clearly defines a business or organization’s mission, their...Read More
Starting a marketing campaign without defining a business’ target audience can be like sending a boat off without any navigation tools. Your audience can determine the success of your business, so make sure your business is targeting the right people. How do you determine the ‘right’ people? Follow our tips below! 1. REDEFINE You...Read More
Workflows are all around us; we use them in our businesses and our personal life. Designing quality workflows is essential to achieving maximum efficiency in your business. So what is a workflow? A workflow is a linear, sequential path that outlines steps to a process. It can be anything from employee annual reviews, manufacturing and...Read More
A business that makes nothing but money is a poor business. -Henry Ford Foster a sense of community and an attitude of service by participating in volunteer opportunities with your employees. Gain perspective while helping out local families and organizations in need. Even if you are unable to financially contribute to an organization, there are...Read More
1. TAKE A CLASS Learn a new skill that will help improve your business. Websites like Skillshare and Lynda offer a variety of classes ranging from SEO fundamentals to basic accounting to social media marketing. 2. ATTEND A NETWORKING EVENT Whether it’s an event or expo in your industry or a meetup, spreading your feelers...Read More
The key is finding quality clients that you can build lasting relationships with. If you are in an industry that relies on excellent service, the majority of new business comes from referrals from satisfied clients. How do you turn contacts from LinkedIn, networking events, or other functions into clients? 1. QUALITY OVER QUANTITY When searching...Read More
Finding it difficult to get back to work after the three day weekend? You are not alone. Start knocking things off your to-do list and find your inner worker bee by following the steps below! 1. MAKE A LIST First things first, make a giant to-do list of all of your tasks. This includes tasks...Read More
So often we find ourselves saying “I don’t have time for that.” What we should be saying is “I am not going to prioritize my time for that.” The majority of us have hours of free time during the day that go unused due to poor time management or prioritization. Time management can be a tricky...Read More
It’s about what is appropriate for your business, not your personal preference. Market Research You may already have some idea of what you would like to name your business. At this stage, it’s best to write down your current ideas—and then set them aside and start from scratch. Begin by determining your target audience....Read More
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